| 简论体育职业联赛的品牌营销 |
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| 作者单位： | 福建儿童发展职业学院公共教学部 |
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| 摘 要： | 竞争是体育的特质之一,体育市场激烈的竞争催生了职业联赛的品牌意识。品牌具有的识别功能、促销功能、增值功能以及市场竞争力的提高,使赛事经营模式转变为品牌营销模式,而品牌效应又促进了联赛的可持续发展。
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| 关 键 词： | 体育 职业联赛 品牌营销 |
Discussion on Brand Marketing of Gym Professional League Matches |
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| Authors: | GUO Li-hua |
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| Abstract: | Competition is one of the characteristics of sports. The fierce competition of sports market has increased the brand awareness of professional league matches. The function of recognition, sales promotion and increment of brand as well as the enhancement of market competition ability have changed management pattern of the match event into the brand-marketing pattern. Meanwhile, the brand effect promotes the sustainable development of tournament as well. |
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| Keywords: | sports professional league matches brand marketing |
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