| 国内技术接受模型的实证研究综述 |
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| 引用本文： | 鲁佼佼,孙剑斌.国内技术接受模型的实证研究综述[J].赣南师范学院学报,2013(6):89-93. |
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| 作者姓名： | 鲁佼佼 孙剑斌 |
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| 作者单位： | 赣南师范学院商学院,江西赣州341000 |
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| 基金项目： | 江西省高校人文社科基金项目（GL1108）;赣南师范学院研究生科技创新基金项目 |
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| 摘 要： | 技术接受模型是解释和预测人们对信息技术接受程度的基础理论,其后续研究不断加以验证和扩充,形成完备而操作性强的实用模型,文章介绍经典TAM模型和UTAUT两个模型.国内的大部分学者在作实证研究的时候一般会采用一个简约的技术接受模型,根据各自不同的研究领域加入变量,使模型扩展.对不同研究领域的变量、数据采样和数据分析方法作比较分析,并作简要总结.
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| 关 键 词： | 技术接受模型 技术接受和使用统一模型 研究综述 |
Overview on Empirical Study of Technology Acceptance Models |
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| LU Jiaojiao,SUN Jianbin.Overview on Empirical Study of Technology Acceptance Models[J].Journal of Gannan Teachers' College(Social Science(2)),2013(6):89-93. |
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| Authors: | LU Jiaojiao SUN Jianbin |
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| Institution: | (School of Business, Gannan Nomal Uuniversity, Ganzhou 341000, China) |
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| Abstract: | The technology acceptance model is the basic theory to explain and predict the acceptance of end users towards informa-tion technology. The follow-up researches form a complete and strong practical model through many scholars verify and extend continu-ously and this paper introduce both TAM and UTAUT. Most domestic scholars usually present a new technology acceptance model, which is based on simple technology acceptance model and adds new variables according to the research field, in the empirical study. Then, a comparative analysis is carried out among variables, data sampling and data analysis methods on different research field. At last, this paper gives a brief summary. |
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| Keywords: | TAM UTAUT research overview |
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