| 生态翻译理论视域下的外宣公示语翻译——以中国-东盟博览会主题口号为例 |
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| 引用本文： | 李花.生态翻译理论视域下的外宣公示语翻译——以中国-东盟博览会主题口号为例[J].鸡西大学学报,2012,12(6):72-73. |
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| 作者姓名： | 李花 |
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| 作者单位： | 广西师范学院外国语学院,广西南宁,530001 |
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| 摘 要： | 外宣公示语是对外宣传与交流的重要手段之一,其英译文的好坏直接影响我国在国际上的形象。生态翻译学作为一种基于生态学途径的翻译研究,其理论构架可以为外宣公示语汉英翻译研究提供崭新的视域。生态翻译学指导下的外宣公示语翻译关键在于译者能否基于"翻译生态环境"之下做到语言维、文化维、交际维等多维度的适应性选择转换,以达到最高"整合适应选择度"。
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| 关 键 词： | 生态翻译学 外宣公示语 “三维”原则 |
On Translation of Publicity Signs From the Perspective of Eco - translatology -- A Case Study of Slogans in CAEXPO |
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| Li Hua.On Translation of Publicity Signs From the Perspective of Eco - translatology -- A Case Study of Slogans in CAEXPO[J].JOurnal of Jixi University:comprehensive Edition,2012,12(6):72-73. |
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| Authors: | Li Hua |
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| Abstract: | Publicity signs are one of the important means of international communication and their English translation have a direct impact on China’s international image.As an ecological approach to translation studies,the theoretical framework of eco-translatology provides us with a brand-new perspective for the translation of publicity signs.The key of the translation of publicity signs under the guidance of eco-translatoloy lies in whether translators can flexibly make adaptive choices among multiple dimensions of language,culture and communication in translational eco-environment to achieve the best choices and adaptations. |
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| Keywords: | eco - translatology public signs three - dimension principles |
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