| 修辞权威视域下的商务英语函电研究 |
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| 引用本文： | 郭小芳.修辞权威视域下的商务英语函电研究[J].鸡西大学学报,2014(7):87-88. |
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| 作者姓名： | 郭小芳 |
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| 作者单位： | 福州大学阳光学院外语系,福建福州350015 |
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| 基金项目： | 福建省教育厅A类人文社科研究项目“‘三诉诸’视域下商务英语信函写作修辞研究”（项目编号：JA13398S） |
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| 摘 要： | 商务英语函电交流是一种运用语言的艺术,不可避免地烙上西方修辞的印记,信函写作映射着特定的修辞人格,并蕴含着丰富的修辞权威。这种权威无形中影响着函电的写作效果。修辞者在商务交流中如能巧妙地挖掘各种有效的权威资源,借以构筑并投射特定的修辞人格,以势服人,感之以威,有助于顺利实现商务交流合作,扩大潜在商机。
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| 关 键 词： | 修辞权威 修辞人格 商务英语函电 |
A Study of Business English Letters From the Perspective of Rhetorical Authority |
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| Guo Xiaofang.A Study of Business English Letters From the Perspective of Rhetorical Authority[J].JOurnal of Jixi University:comprehensive Edition,2014(7):87-88. |
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| Authors: | Guo Xiaofang |
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| Institution: | Guo Xiaofang (Foreign Language Department of Fuzhou University Sunshine College, Fuzhou, Fujian 350015, China) |
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| Abstract: | As business English communication is basically an art of using language,all kinds of business communications are inevitably stamped with the characteristics of rhetoric. When writing business letters,business people should make every effort to invoke and project the right kind of authorities according to the specific rhetorical situation and rhetorical audience so as to achieve desirable goals and promote business transactions. |
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| Keywords: | rhetorical authority rhetorical ethos business English letters |
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