| 和谐社会呼唤旅游广告语以人为本 |
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| 引用本文： | 孙培.和谐社会呼唤旅游广告语以人为本[J].鸡西大学学报,2008,8(6):134-136. |
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| 作者姓名： | 孙培 |
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| 作者单位： | 浙江旅游职业学院外语系,浙江·杭州,311231 |
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| 摘 要： | 构建和谐社会是我国今后经济社会发展的战略目标。作为我国国民经济体系中发展最快、最具活力的新兴产业，旅游业在构建和谐社会中的作用日益显现。拟运用接受美学理论，通过对旅游英语广告语的成功案例分析来阐明旅游业的发展离不开广告的宣传；只有树立以人为本的科学发展观，旅游业才能持续发展，构建和谐社会的目标才能得以实现。
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| 关 键 词： | 和谐社会 旅游英语广告语 以人为本 |
Harmonious Society Calls for People -Oriented Tourism Advertisements |
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| Sun Pei.Harmonious Society Calls for People -Oriented Tourism Advertisements[J].JOurnal of Jixi University:comprehensive Edition,2008,8(6):134-136. |
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| Authors: | Sun Pei |
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| Abstract: | Constructing a harmonious society is the strategic objective in the economic development in China. As an emerging industry ,with its fastest development in our economy, the tourist industry plays an increasing important role in the construction of a harmonious society. With the Reception Aesthetics theory, by analyzing the successful people - oriented English tourist advertisements, this article tries to illustrate the development of tourist industry depends much on the advertising and only the people - first idea can contribute a lot to the construction of a harmonious society. |
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| Keywords: | harmonious society English tourist advertisements people - oriented |
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