| 商业银行市场营销策略研究 |
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| 引用本文： | 曾建中.商业银行市场营销策略研究[J].娄底师专学报,2006(2):58-59. |
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| 作者姓名： | 曾建中 |
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| 作者单位： | 中南大学商学院,湖南长沙410083 |
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| 摘 要： | 产品、价格、分销和促销被称为市场营销组合四要素，有机组合、掌握时机、灵活运用上述四要素是商业银行市场营销的现实选择，也是商业银行市场营销策略研究的基本内容。
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| 关 键 词： | 商业银行 市场营销 策略 |
| 文章编号： | 1673-0712（2006）02-0058-02 |
| 收稿时间： | 2006-01-13 |
The Study of Marketing Tactics of the Commercial Banks |
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| ZENG Jian-zhong.The Study of Marketing Tactics of the Commercial Banks[J].Journal of Loudi Teachers College,2006(2):58-59. |
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| Authors: | ZENG Jian-zhong |
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| Abstract: | Product, price, place and promotion are considered as the four essential factors of marketing commercial banks to combine organically, take the opportunity and make good use of the four factors in marketing; furthurmore, it is also the basic contents of the study of marketing tactics for commercial banks. |
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| Keywords: | commercial banks marketing tactics |
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