| 低碳经济时代下企业新产品开发的消费需求分析 |
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| 引用本文： | 彭晓辉,曾汉生.低碳经济时代下企业新产品开发的消费需求分析[J].娄底师专学报,2010(4):21-23. |
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| 作者姓名： | 彭晓辉 曾汉生 |
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| 作者单位： | 湖南人文科技学院经济与管理科学系,湖南娄底417001 |
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| 摘 要： | 目前国家产业政策的发展趋势是发展低碳经济。企业新产品开发要以研发低碳能源、发展低碳技术为基础,适合千差万别消费者的需求。影响消费需求的主要因素是收入及消费趋势的变化和社会文化等。企业新产品的研制与开发必须符合国家产业政策的发展趋势,必须充分把握我国消费需求的变化趋势。
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| 关 键 词： | 低碳经济 消费需求 产品开发 |
Analysis on Consumption Demand of New Product Development of Enterprises in the Era of Low-carbon Economy |
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| PENG Xiao-hui,ZENG Han-sheng.Analysis on Consumption Demand of New Product Development of Enterprises in the Era of Low-carbon Economy[J].Journal of Loudi Teachers College,2010(4):21-23. |
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| Authors: | PENG Xiao-hui ZENG Han-sheng |
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| Institution: | (Department of Economy and Management Science,Hunan Institute of Humanities,Science and Technology,Loudi,417001,China) |
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| Abstract: | At present,the development trend of national industry policies is the development of low-carbon economy.The new product development of enterprises should be based on developing low-carbon energies and low-carbon technologies to meet different consumer demands.Main factors affecting consumer demand include changes in income and consumption trends,social cultures,etc.The new product research and development must accord with the development trend of national industrial policies,and have a fully understanding and grasp the trend of changes in China＇s consumption demand. |
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| Keywords: | low-carbon economy consumption demand product development |
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