| 高职市场营销专业学生销售职业能力培养探析 |
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| 引用本文： | 姚红,邹一鸣.高职市场营销专业学生销售职业能力培养探析[J].岳阳职业技术学院学报,2008,23(6). |
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| 作者姓名： | 姚红 邹一鸣 |
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| 作者单位： | 岳阳职业技术学院经济贸易系,湖南,岳阳,414000 |
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| 摘 要： | 高职市场营销专业学生毕业后大多从事一线销售工作，销售职业能力的培养应成为高职市场营销专业的核心培养目标，本文从职辈能力的内涵以及销售人员销售职业能力分析入手，对高职市场营销专业学生销售职业能力培养进行了一定的探索。
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| 关 键 词： | 职业能力 销售能力 培养体系 |
On Training Higher Sales Marketing Students' Professional Capacities |
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| YAO Hong,ZOU Yi-ming.On Training Higher Sales Marketing Students' Professional Capacities[J].Yueyang Vocational Technical College,2008,23(6). |
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| Authors: | YAO Hong ZOU Yi-ming |
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| Institution: | YAO Hong ZOU Yi-ming(Department of Economics & Trade,Yueyang Vocational &Technical College,Yueyang,Hunan 414000) |
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| Abstract: | Most higher marketing sales students will do the sales work at the first-line,training their mar-keting professional abilities should be the core objectives.From analyzing the connotation of professional capacity,as well as the marketing sales professional ability,the author carries out a mount of exploration on training the high vocational college students' marketing sales professional abilities. |
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| Keywords: | professional ability sales capability training system |
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