| 广告在电力服务营销中的应用 |
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| 引用本文： | 郑荟.广告在电力服务营销中的应用[J].淮南职业技术学院学报,2008,8(4):85-87. |
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| 作者姓名： | 郑荟 |
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| 作者单位： | 南京供电公司,南京,210008 |
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| 摘 要： | 由于供电企业对自身的品牌和服务宣传较少，社会上对供电企业仍有很多偏见，部分消费者也对其提供的一些服务内容不了解，针对这个问题探讨现代广告在营销策略中的重要性以及如何将广告与供电企业的特点结合起来，运用到电力服务营销策略中。
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| 关 键 词： | 广告 电力 宣传 |
On Application of the Advertisement in the Power Service Marketing |
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| Zheng Hui.On Application of the Advertisement in the Power Service Marketing[J].Journal of Huainan Vocational & Technical College,2008,8(4):85-87. |
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| Authors: | Zheng Hui |
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| Institution: | ZHENG Hui (Nanjing Power Supply Company, Nanjing Jiangsu 210008 ) |
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| Abstract: | Because of the lack of claims to the logo and service of the electric power supplier,there are much prejudice on these power supply companies in the society,and part of customers also are not familiar with some services.This paper analyzes the important role of modern advertisement on the supplement strategies,how to combine advertisement with characteristics of the power suppliers and use in the electric services sale strategy. |
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| Keywords: | advertisement electric power propagate |
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