| 媒介融合语境下的危机传播研究 |
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| 引用本文： | 吴箐.媒介融合语境下的危机传播研究[J].河南科技学院学报,2012(1):126-129. |
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| 作者姓名： | 吴箐 |
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| 作者单位： | 中原工学院政法学院 |
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| 摘 要： | 媒介技术的发展,促使人类进入了"媒介化"社会,媒介融合成为传媒业的主流,更是一场传媒产业的重构。然而,技术带给我们方便的同时也带来了危机。文章根据国内外现有的危机传播理论模式研究,从媒介融合语境下传播环境的形势入手,探讨新环境下危机传播的特点、传播方式及传播策略,并试图建构媒介融合时代下危机传播的理论模式。
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| 关 键 词： | 媒介融合 危机传播 媒体公民社会 |
On the crisis communication under the context of media convergence |
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| Wu Qing.On the crisis communication under the context of media convergence[J].Journal of Henan Institute of Science and Technology(Natural Science Edition),2012(1):126-129. |
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| Authors: | Wu Qing |
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| Institution: | Wu Qing(School of Politics and Law,Zhongyuan University of Technology,Zhengzhou 451191,China) |
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| Abstract: | The development of Media technology makes humans enter the "media change" society,the Media Convergence become the mainstream of media.It is also a reconstruction of media industry.However,media technology brings us convenience,but also the crisis.According to the research of domestic and foreign existing crisis propagation theory model,from the situation of spread environment in the context of media convergence,this paper discusses the crisis communication characteristics under the new environment,mode of transmission and communication strategy.It tries to construct the theoretical model of the crisis communication in times of media convergence. |
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| Keywords: | media convergence crisis communication media and civil society |
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