| 转观念,出精品,创品牌--高校学报如何应对入世后的挑战 |
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| 引用本文： | 吴守凤,马桂秋.转观念,出精品,创品牌--高校学报如何应对入世后的挑战[J].唐山师范学院学报,2002,24(4):88-89. |
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| 作者姓名： | 吴守凤 马桂秋 |
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| 作者单位： | 1. 延边大学学报编辑部,吉林,延吉,133002
2. 唐山师范学院,学报编辑部,河北,唐山,063000 |
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| 摘 要： | 面对入世挑战，高校学报必须创立品牌，一要转变编辑观念，树立全新的办刊理念；二要树立精品意识，出精品，创品牌；三要坚持特色化与国际规范化。
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| 关 键 词： | 高校学报 入世 办刊理念 品牌战略 精品意识 编辑 |
| 文章编号： | 1009-9115(2002)04-0088-02 |
| 修稿时间： | 2002年1月19日 |
Change Conceptions, Edit Elaborate Works, Create Trademarks--On How Journals of Colleges and Universities Face Challenges after Entering WTO |
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| WU Shou-feng,MA Gui-qiu.Change Conceptions, Edit Elaborate Works, Create Trademarks--On How Journals of Colleges and Universities Face Challenges after Entering WTO[J].Journal of Tangshan Teachers College,2002,24(4):88-89. |
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| Authors: | WU Shou-feng MA Gui-qiu |
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| Abstract: | When facing the challenges after entering WTO, the journal of higher colleges and universities must create its own trademark though: 1. Changing compilation conceptions to set up completely new ones; 2. Setting up the sense of elaborate works to edit superior articles; 3. Sticking to its own characteristics and international standardization. |
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| Keywords: | journals of higher schools compilation conceptions elaborate works trademark characterization and international standardization |
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