| 谈广告词的写作 |
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| 引用本文： | 刘显昌.谈广告词的写作[J].大连大学学报,1997(1). |
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| 作者姓名： | 刘显昌 |
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| 作者单位： | 大连大学中文系 大连，116622 |
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| 摘 要： | 广告起源于商品生产和商品交换。随着计划经济向市场经济的转化,商战日趋激烈,广告业蓬勃发展,形成了商业文化的一大景观。论述广告词在广告中的地位和作用,广告词写作的基本要求,并分析其优劣。
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| 关 键 词： | 广告 广告文 广告词 浓缩 |
Talking About the Composition of Advertising Words |
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| Liu Xianchang.Talking About the Composition of Advertising Words[J].Journal of Dalian University,1997(1). |
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| Authors: | Liu Xianchang |
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| Institution: | Liu Xianchang |
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| Abstract: | Advertising originates from production and exchange of goods. Because of historic causes , out commercial advertising was in a mute situation after liberation. With the depth of reforms and poening, especially in the course of transition of planned economy to market economy , as the commercial combat is becoming interst day by day , the prosperous development of advertising has formed a bih sight of commercial culture. The paper deals with the position and function of advertising words in advertising) basic requirements for composition of advertising words and analyses their advantages and disadvantages with illustrations . |
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| Keywords: | advertisement advertising writing advertising draft advertising words concentrating |
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