| 超越兵法 |
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| 引用本文： | 吴如嵩.超越兵法[J].滨州学院学报,2008,24(5). |
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| 作者姓名： | 吴如嵩 |
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| 作者单位： | 军事科学院,北京,100091 |
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| 摘 要： | 《孙子兵法》虽属于军事学著作,但因其充满哲理,富于思辨,因此非军事领域又多借鉴其智慧理念,商业经营中应用《孙子兵法》的原理、谋略更是古已有之,范蠡便是其中的典型人物。发展到现代,更是出现了"兵法经营学"的崭新理论。战争与经营有同质性特点,因此,兵法可用于指导经营。如经营决策、市场营销、企业管理等环节都可以从《孙子兵法》中借鉴智慧。《孙子兵法》的现代价值主要体现在它对思维方式的启迪,并指出了对《孙子兵法》真正价值在认识上的两个误区。
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| 关 键 词： | 《孙子兵法》 商业经营 思维方式 |
Surmounting Military Science |
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| WU Ru-song.Surmounting Military Science[J].Journal of Binzhou University,2008,24(5). |
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| Authors: | WU Ru-song |
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| Abstract: | Although Military Science of Sun Tzu belongs to military works,its wisdom have been widely utili- zied in non-military fields because of its rich philosophy and speculation.The principles and stratagem in Military Science of Sun Tzu have been applied to business operation from ancient times,such as Fan Li.In modern times,a new theory has emerged,that is,military business science.Warfare and operation have the same essence,therefore, military science can be applied to operation.The wisdom in Military Science of Sun Tzu can be used in operation decision,marketing,enterprise management,etc.The modern value of Military Science of Sun Tzu is embodied in the enlightenment of mode of thinking.Two misunderstandings of recognizing its real value should be avoided. |
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| Keywords: | Military Science of Sun Tzu business operation mode of thinking |
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