| 网络出版的传播视角解读 |
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| 引用本文： | 李新祥.网络出版的传播视角解读[J].湖州师范学院学报,2004,26(3):41-43. |
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| 作者姓名： | 李新祥 |
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| 作者单位： | 湖州师范学院,学报编辑部,浙江,湖州,313000 |
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| 摘 要： | 网络出版传播是指出版者利用数字出版技术，借助互联网为流通渠道，将网络出版物向读者发行的社会传播活动。它具有便捷性、交互性、主动性、融合性等特点。网络出版传播的媒介主要是网络出版物，具体形式包括电子图书(e—book)、网络期刊、网络报纸、网络音像等。网络出版的传播主体应该是指包括网络出版者和读者即传收双方在内的传播参与者，与传统出版传播相比，其最大特点是自由性的扩大。
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| 关 键 词： | 网络 出版 传播 网络出版 出版传播 网络出版传播 |
| 文章编号： | 1009-1734(2004)03-0041-03 |
| 修稿时间： | 2003年12月12 |
On Web Publication from the Communicative Angle of View |
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| LI Xin-xiang.On Web Publication from the Communicative Angle of View[J].Journal of Huzhou Teachers College,2004,26(3):41-43. |
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| Authors: | LI Xin-xiang |
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| Abstract: | The web publishing communication means that the publisher makes use of the digital publishing technology to conduct social communication activities in virtue of the Internet, which have characteristics of being convenient, mutual, positive, confluent etc. .The medium of web publishing communication is primarily network publication, and the concrete forms include the e-book, network periodical, network newspaper, network music and kinescope and so on. The main part of the network publishing communication refers to include participants of communication namely the network publisher and the reader, which has greatly enhanced freedom in communication. |
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| Keywords: | network publication communication web publication publishing communication web publishing communication |
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