| 案例教学法在《CI与网络广告》教学中的应用 |
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| 引用本文： | 张银丽.案例教学法在《CI与网络广告》教学中的应用[J].洛阳师范学院学报,2011,30(5):84-86. |
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| 作者姓名： | 张银丽 |
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| 作者单位： | 洛阳师范学院信息技术学院,河南,洛阳,471022 |
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| 摘 要： | 案例教学法作为一种启发式的教学方法,是对传统教学法的扩充和革新.在《CI与网络广告》课程教学中应用案例教学法,对于学生掌握软件的应用方法、开拓设计思路具有良好的效果.案例教学法能够充分调动学生学习的主动性,有利于培养学生的创新能力和理论联系实际的能力,同时也有助于提高教师自身的素质.
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| 关 键 词： | 案例教学 CI与网络广告 应用 |
The Application of Case Teaching in CI and Net Advertisement |
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| ZHANG Yin-li.The Application of Case Teaching in CI and Net Advertisement[J].Journal of Luoyang Teachers College,2011,30(5):84-86. |
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| Authors: | ZHANG Yin-li |
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| Institution: | ZHANG Yin-li(College of Information Technology,Luoyang Normal University,Luoyang 471022,China) |
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| Abstract: | Case teaching,a heuristic teaching method,expands and innovates the traditional teaching.Applying case teaching method in CI and net advertisement,it is benefitial for students to master the software application methods and to develop design ideas with good results.The method can fully mobilize the initiative of students.It also helps cultivate the students' abilities of innovating and integrating theory with practice.Furthermore,it is helpful for improving the quality of the teachers. |
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| Keywords: | case teaching method CI and net advertisement application |
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