| 移动优先战略下媒体“中央厨房”建设对策研究 |
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| 引用本文： | 柯真.移动优先战略下媒体“中央厨房”建设对策研究[J].漳州职业技术学院学报,2020(1):96-100. |
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| 作者姓名： | 柯真 |
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| 作者单位： | 漳州职业技术学院文化创意学院 |
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| 摘 要： | 新兴技术的快速发展,是媒体深度融合发展的助推器。移动优先是国家深入推进媒体融合发展的重要战略和必然选择。随着受众群体向移动终端的转移,移动优先与"中央厨房"深度结合成为实现媒体融合的重要模式。实施移动优先战略,打造移动化"中央厨房",重构采编发流程,探讨平台构建、用户至上、产品至上等方面的对策,将新闻生产、传播优势转移到移动端,进一步推进媒体向纵深融合发展。
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| 关 键 词： | 5G时代 媒体融合 移动优先 “中央厨房” |
The Construction Strategies of Media “Central Kitchen” with “Mobile” Prioritized |
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| KE Zhen.The Construction Strategies of Media “Central Kitchen” with “Mobile” Prioritized[J].Journal of Zhangzhou Technical Institute,2020(1):96-100. |
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| Authors: | KE Zhen |
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| Abstract: | The rapid development of emerging technologies becomes a booster for the development of deep media integration. "Mobile First" is an important strategy and inevitable choice for the country to further promote the development of media convergence. With the transfer of the audience to mobile terminals, the deep combination of mobile priority and "central kitchen" has become an important mode to achieve media convergence. The following measures will further promote the in-depth integration of the development of media:implementation of the mobile priority strategy, creation of a mobile "central kitchen", reconstruction of the collection and editorial development process, discussion of platform construction, user first, product first and other countermeasures and transferring the news production and communication advantages to the mobile terminal. |
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| Keywords: | 5G Era integration of media mobile first "central kitchen" |
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