| 跨文化商务交际及其语用策略 |
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| 引用本文： | 刘桂兰,谭君.跨文化商务交际及其语用策略[J].江西师范大学学报(哲学社会科学版),2008,41(2):144-147. |
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| 作者姓名： | 刘桂兰 谭君 |
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| 作者单位： | 南昌工程学院外语系,江西南昌,330029 |
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| 摘 要： | 在跨文化商务交际活动中,提高跨文化交际能力是保证跨文化商务交际顺利进行的前提条件,但由于时间、场合、气氛的不同,常常需要采取一些语言表达上的策略和技巧以推进商务交际成功进行。着重探讨语用预设和模糊限制语在跨文化商务交际活动中有效的语用策略,并分析它们在跨文化商务交际活动中的语用功能。
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| 关 键 词： | 商务交际 语用预设 模糊限制语 语用策略 |
| 文章编号： | 1000-579(2008)02-0144-04 |
| 修稿时间： | 2008年3月18日 |
On Cross——cultural Business Communication and Its Pragmatic Strategy |
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| LIU Gui-lan,TAN Jun.On Cross——cultural Business Communication and Its Pragmatic Strategy[J].Journal of Jiangxi Normal University(Philosophy and Social Sciences Edition),2008,41(2):144-147. |
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| Authors: | LIU Gui-lan TAN Jun |
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| Institution: | LIU Gui-lan; TAN Jun(Foreign Languages Department; Nanchang Institute of Technology; Nanchang; Jiangxi 330029; China); |
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| Abstract: | In cross-cultural business communication,to improve intercommunicative ability is a successful premise of cross-cultural business communication,but because of different time,different occasion and different surroundings,some strategies of language expression should be adopted to ensure intercommunication accomplishment.Two kinds of effective pragmatic strategies: pragmatic presupposition and hedges used in cross-cultural business communication are discussed and meanwhile its pragmatic functions are analyzed... |
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| Keywords: | business communication pragmatic presupposition hedges pragmatic strategy |
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