| 春节联欢晚会的传播学思考 |
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| 引用本文： | 王燕星.春节联欢晚会的传播学思考[J].内江师范学院学报,2005,20(5):158-160. |
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| 作者姓名： | 王燕星 |
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| 作者单位： | 闽江学院中文系,福建闽江350001 |
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| 摘 要： | 春节是中国的传统佳节,中央电视台借助电视这个平台,演绎了春节联欢晚会这样一个隆重的文化事件.但在科技发展、媒介繁荣的今天,它遇到了巨大的生存危机.从传播学的角度分析,其衰落的原因是,传播内容缺乏个性化,大众视野发生了变化,大众娱乐消遣形式已经多样化以及大众传媒分众趋势得影响,提出了解受众需要、时段创新、开创精品节目的建议,希望能摆脱旧有的桎梏,通过对“小众”的关注,为观众送上更好更新颖的节目,使除夕这个黄金时段再次被锁定.
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| 关 键 词： | 春节联欢晚会 传播 创新 |
| 文章编号： | 1671-1785（2005）05-0158-03 |
| 收稿时间： | 2005-03-14 |
| 修稿时间： | 2005年3月14日 |
A Reflection on the Spring Festival Party in Terms of the Theory of Media |
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| PU Xiao-Yuan.A Reflection on the Spring Festival Party in Terms of the Theory of Media[J].Journal of Neijiang Teachers College,2005,20(5):158-160. |
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| Authors: | PU Xiao-Yuan |
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| Abstract: | The Spring Festival is the traditional festival of China.Drawing support from this platform of TV,CCTV has staged such a grand cultural demonstration as the Spring Festival Party.However,because of the development of science and technology and pulsing media,it confronts with the tremendous existence crisis.The reasons for its decline,in terms of the theory of media,lie in the absence of individuality,the replenishment of the public field of vision,varied entertainments and the competition of public media.The paper propounds the suggestions of understanding the needs of the masses,originality in allocating the time phase and creation of competitive products so as to get rid of some old yokes,concern for the masses,present better programs and make the prime time of New Year's Eve monolithic. |
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| Keywords: | state compensation compensation responsibility compensation range compensation standard |
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