| 安徽省不同职业女性的体育消费现状分析 |
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| 引用本文： | 鲁琦,陈晓荣.安徽省不同职业女性的体育消费现状分析[J].巢湖学院学报,2011,13(3):90-95. |
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| 作者姓名： | 鲁琦 陈晓荣 |
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| 作者单位： | 1. 巢湖学院体育系,安徽巢湖,238000
2. 安徽医科大体育部,安徽合肥,230022 |
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| 基金项目： | 安徽省教育厅人文社会科学研究项目 |
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| 摘 要： | 通过文献研究、问卷调查、数理统计等方法,对安徽省五地市不同职业女性体育消费动机、水平、结构和影响因素等内容进行研究分析。研究认为,安徽省女性体育消费水平尚处于较低水平,不同职业间既存在许多共同点,也存在职业之间的显著差异性。并根据这些异同点,对安徽省女性体育消费的发展提出了针对性建议:倡导健康体育消费和审美体育消费,重视女性体育消费市场开发的层次性,多元化体育消费结构,改善体育消费服务质量等。
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| 关 键 词： | 安徽省 不同职业 女性 体育消费 |
ANALYSIS OF WOMEN'S SPORTS CONSUMPTION WITH DIFFERENT OCCUPATION IN ANHUI |
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| LU Qi,CHEN Xiao-rong.ANALYSIS OF WOMEN'S SPORTS CONSUMPTION WITH DIFFERENT OCCUPATION IN ANHUI[J].Chaohu College Journal,2011,13(3):90-95. |
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| Authors: | LU Qi CHEN Xiao-rong |
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| Institution: | 1Dept.P.E.,Chaohu College,Chaohu Anhui 238000)(2Dept.P.E.,Anhui Medical University,Hefei Anhui 230022) |
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| Abstract: | Through literature study,questionnaire,mathematical statistics etc,this paper analyzed motivation,level,construction and influencing factors of women with different occupations in Anhui.The conclusion is that women′s sports consumption in Anhui is low.There is much common ground in different occupations also in the same occupation there are sharp difference.Thus,relative suggestions are given to develop women′s sports consumption in Anhui.Sparkplug healthy women′s sports consumption.Pay attention to the market of women′s sports consumption.Diversify the construction of sports consumption.Improve the service quality of sports consumption. |
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| Keywords: | Anhui province different occupation women sports consumption |
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