| 英文广告词探析 |
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| 引用本文： | 谢小红.英文广告词探析[J].伊犁师范学院学报,2009(2):117-119. |
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| 作者姓名： | 谢小红 |
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| 作者单位： | 嘉应学院外国语学院,广东梅州514015 |
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| 摘 要： | 从英文广告词的构词方式、修辞手法以及翻译原则等几方面，对英文广告词进行了探讨，从而展现了简明、形象、生动而口语化的英文广告词的魅力，以期增强学生学习英语的兴趣，提高英语学习的效率。
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| 关 键 词： | 英文广告词 构词方式 修辞 翻译原则 |
A Thorough Inquiry into English Advertisement |
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| XIE Xiao-hong.A Thorough Inquiry into English Advertisement[J].Journal of Ili Teachers' College,2009(2):117-119. |
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| Authors: | XIE Xiao-hong |
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| Institution: | XIE Xiao-hong (School of Foreign Languages, Jiaying University, Meizhou 514015, Guangdong, China) |
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| Abstract: | The writer probes into the essence of English advertising from different angles such as the definition, structure, rhetorical devices and principles in translation, revealing the fascination of English advertisings which are concise, vivid and colloquial, with the purpose of arousing learners＇ interest in English learning as well as improving their efficiency. |
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| Keywords: | English advertisement structure rhetorical devices principles in translation |
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