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探析新媒体传播对提升政府舆论引导力的影响
引用本文:刘新业.探析新媒体传播对提升政府舆论引导力的影响[J].沈阳教育学院学报,2014,16(6):848-851.
作者姓名:刘新业
作者单位:沈阳大学文化传媒学院,辽宁沈阳,110044
基金项目:2013年度辽宁省社会科学规划基金项目
摘    要:从新媒体传播的角度,结合新媒体传播中舆论引导的新特征,探析新媒体的舆论监督和对政府舆论引导力的影响,认为应提升舆论引导力,使新媒体成为大众舆论监督和政府舆论引导的另一个重要平台.

关 键 词:新媒体传播  政府舆论引导  大众舆论监督

Impact of New Media's on Government's Opinion Guiding Power
Liu Xinye.Impact of New Media's on Government's Opinion Guiding Power[J].Journal of Shenyang College of Education,2014,16(6):848-851.
Authors:Liu Xinye
Institution:Liu Xinye (School of Cultural Communication, Shenyang University, Shenyang 110044, China)
Abstract:From the perspective of new media spread and combining the new characteristics of opinion guidance in new media spread, new media's impact on government's opinion guiding power is analyzed. Suggestions are put forward that the opinion guidance should be enhanced and new media could be transformed into another important platform to supervise and guide general opinion.
Keywords:new media transmission opinion guidance of government  supervision by public opinions
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