| 电子游戏置入式广告浅论 |
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| 引用本文： | 汤涛.电子游戏置入式广告浅论[J].黄河科技大学学报,2007,9(1):79-81. |
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| 作者姓名： | 汤涛 |
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| 作者单位： | 河南大学,新闻与传播学院,河南,开封,475001 |
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| 摘 要： | 近年来，广告厂商注意力正由大众媒体转向拥有特定爱众的细分媒体，电子游戏置入式广告也凭借其自身的优势日益赢得了人们的关注。电子游戏置入式广告爱众市场发展快、细分化程度高、广告实现方式多种多样、平均费用低，有利于相关厂商有针对性地开展广告活动。
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| 关 键 词： | 置入式广告 电子游戏 互动性 |
| 文章编号： | 23710004 |
| 修稿时间： | 11 13 2006 12:00AM |
Simple Remark on the Inserting Type Advertisement in Electronic Game |
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| TANG Tao.Simple Remark on the Inserting Type Advertisement in Electronic Game[J].Journal of Huanghe S&T University,2007,9(1):79-81. |
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| Authors: | TANG Tao |
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| Institution: | School of News and Communication, Henan University, Kaifeng 475001, China |
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| Abstract: | For recent years the attention of advertiser is turned from the mass medium to the detailed one that owns special masses.The inserting type advertisement in electron game has won men's attention day by day depending on its own superiority.The inserting type advertisement in electronic game liked by masses develops swiftly,is easily divided in detail and has various forms,costs low,thus it is in favor of the action with special aim. |
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| Keywords: | Inserting type advertisement electronic game mutual acting nature |
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