| 我国传媒的数据库营销状况分析 |
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| 引用本文： | 李红秀.我国传媒的数据库营销状况分析[J].涪陵师范学院学报,2009,25(3). |
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| 作者姓名： | 李红秀 |
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| 作者单位： | 重庆交通大学,人文学院,重庆,400074
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| 摘 要： | 随着传媒生态环境的变化,数据库营销正在成为我国传媒市场的一种新的营销手段.一般来讲,传媒市场运作数据库营销通常要经历四个程序:搜集数据,建立数据库;分析数据,确定目标;使用数据库营销;维护和更新数据库.目前,<壹周刊>、<南方周末>、<21世纪经济报道>、新浪网、多媒体杂志POCO等传媒已经率先使用数据库营销,并取得了非常好的效果.
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| 关 键 词： | 传媒市场 数据库营销 实施策略 |
An Analysis of Database Marketing of China's Media Market |
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| LI Hong-xiu.An Analysis of Database Marketing of China's Media Market[J].JOurnal of Fuling Teachers College,2009,25(3). |
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| Authors: | LI Hong-xiu |
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| Institution: | LI Hong-xiu(College of Arts and Humanities,Chongqing Jiaotong University,Chongqing 400074,China) |
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| Abstract: | With the change of media environment, database marketing has become a new marketing means of media market in China. Generally speaking, the operation of media market usually goes through the following four procedures: collecting data in order to establish database, analyzing data to set goals, marketing by using the database, and maintaining and renewing the database. Currently, Next Magazine,South Weekend,21st Century Economic Report, Sina.com, POCO Multimedia etc. have taken the lead in database marketing... |
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| Keywords: | media market database marketing implementing strategies |
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