| 惠州旅游业发展中的文化开发 |
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| 引用本文： | 王宏.惠州旅游业发展中的文化开发[J].惠州学院学报,2006,26(1):83-87. |
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| 作者姓名： | 王宏 |
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| 作者单位： | 惠州学院,经管系,广东,惠州,516007 |
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| 摘 要： | 作为国家优秀旅游城市,惠州旅游发展要解决的问题和关注的重点不是具体项目的设立和单个产品的推出,而是站在战略的高度上对旅游文化开发问题的考虑,解决旅游文化的定位问题和对旅游资源文化内涵的挖掘。
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| 关 键 词： | 旅游业 文化开发 战略 |
| 文章编号： | 1671-5934（2006）01-0083-05 |
| 收稿时间： | 2005-05-08 |
| 修稿时间： | 2005-05-08 |
Development and Utilization of Huizhou Tourist Resources |
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| WANG Hong.Development and Utilization of Huizhou Tourist Resources[J].Journal of Huizhou University,2006,26(1):83-87. |
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| Authors: | WANG Hong |
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| Institution: | Department of Economic, and Management, Huizhou University, Huizhou 516007, Guangdong China |
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| Abstract: | As excellent - class tour city in China, the tourist trade development is the main problem and focus of Huizhou which should be how to position its tourism cultures and how to dig out a way for the cultural connotation of tourist resources, that is, the tourist cultural development should be taken into consideration at a strategic level, instead of just focusing on setting up concrete projects and launching individual products. |
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| Keywords: | tourist trade cultural development strategies |
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