| 现代广告语言策略 |
| |
| 引用本文： | 邱震强.现代广告语言策略[J].惠州学院学报,2001,21(1):48-51. |
| |
| 作者姓名： | 邱震强 |
| |
| 作者单位： | 长沙电力学院中文系,湖南,长沙,410077 |
| |
| 摘 要： | 广告目的、广告对象、广告环境三方面分别对现代广告文案提出了特定的要求。现代广告文案的成功与否表面上与文案对受众吸引力的强弱密切相关, 实际上取决于语言的运用。
|
| 关 键 词： | 修辞规律 广告文案 题旨情境 |
| 文章编号： | 1007-6107(2001)01-0048-04 |
| 修稿时间： | 2000年8月9日 |
The Rhetorical Law about the Modern Advertising Correspondence |
| |
| QIU Zhen-qiang.The Rhetorical Law about the Modern Advertising Correspondence[J].Journal of Huizhou University,2001,21(1):48-51. |
| |
| Authors: | QIU Zhen-qiang |
| |
| Abstract: | The advertising subject,advertising objects and advertising surroundings make peculiar demands on modern advertising correspondence.It seems that whether the advertising correspondence is good or not hinges on the level of appeal to the advertising objects.In fact,it hinges on the level of the meaning and the circumstances. |
| |
| Keywords: | Rhetorical law Advertising article The meaning and the circumstances |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
| 点击此处可从《惠州学院学报》浏览原始摘要信息 |
| 点击此处可从《惠州学院学报》下载免费的PDF全文 |
|
