| 中国公关学发展的哲学路向 |
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| 引用本文： | 孟钦武.中国公关学发展的哲学路向[J].黔南民族师范学院学报,2014(3):100-103. |
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| 作者姓名： | 孟钦武 |
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| 作者单位： | 黔南民族师范学院政治法律经济系,贵州都匀558000 |
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| 基金项目： | 贵州省教育厅高校人文社会科学研究项目“中国公共关系学发展的哲学路向”（11SZK029）阶段性成果. |
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| 摘 要： | 中国公关学的魅力在于其丰富的哲学内涵,这是中国公关学获得长久生命和不竭能量的原因所在.要真正全面理解中国公关学,必须从哲学的高度把握其发展的路向：实事求是是中国公关思想的灵魂,诚信仁和的价值取向是中国公关的永恒主题,贯古通今、中西融合是中国公关学的特色,唯物辩证法是研究中国公关理论和实务的基本方法,与时俱进是中国公关学永续发展的不竭动力,未来新兴学科——公共关系哲学的创立将成为公关学科群的一枝奇葩.
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| 关 键 词： | 实事求是 与时俱进 诚信仁和 唯物辩证法 公关哲学 |
The Philosophical Trend of the Development of Chinese Public Relations |
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| MENG Qin-wu.The Philosophical Trend of the Development of Chinese Public Relations[J].Journal of Qiannan Normal College of Nationalities,2014(3):100-103. |
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| Authors: | MENG Qin-wu |
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| Institution: | MENG Qin-wu (Dept. of Political Law and Economics, Qiannan Normal College for Nationalities, Duyun 558000, Guizhou, China) |
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| Abstract: | The charm of Chinese Public Relations lies in its rich philosophical connotations and that＇ s why it can exist and develop for such a long time. To fully understand Chinese Public Relations, we have to make clear its development trend from philosophy perspective. Based on the truth is its soul; honest, kindness and harmony are its everlasting theme; developing through ancient to present and combining Chinese with western cultures is its characteristic; materialist dialectics is the basic way to make the theory and practice research and keeping pace with the times is the perpetual impetus. The setup of a future new subject-Public Relation Philosophy will be a magic flower among the subjects about Public Relations. |
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| Keywords: | Public Relations development philosophical trend |
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