| 从体验营销的角度探索武当山旅游的开发策略 |
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| 引用本文： | 李文璟.从体验营销的角度探索武当山旅游的开发策略[J].郧阳师范高等专科学校学报,2011,31(4):10-12. |
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| 作者姓名： | 李文璟 |
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| 作者单位： | 郧阳师范高等专科学校数学与财经系,湖北 十堰,442000 |
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| 摘 要： | 武当山景区是鄂西生态文化旅游圈的重要组成部分,但在国内旅游市场上尚缺乏足够的吸引力。在当前旅游行业竞争激烈的情况下,构建以体验营销为主的旅游营销方式十分必要。武当山旅游体验可以采取以下营销策略：开发主题体验营销;设计特色娱乐体验项目;注重武当山旅游纪念品的开发。
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| 关 键 词： | 体验营销 旅游策略 武当山旅游 |
On the Developing Strategies of Wudang Mountains Tourism from Experience Marketing |
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| LI Wen-jing.On the Developing Strategies of Wudang Mountains Tourism from Experience Marketing[J].Journal of Yunyang Teachers College,2011,31(4):10-12. |
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| Authors: | LI Wen-jing |
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| Institution: | LI Wen-jing(Department of Maths and Finance,Yunyang Teachers' College,Shiyan 442000,China) |
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| Abstract: | Wudang Mountains,as the important component of West Hubei Eco-culture Tourist Belt,has not been well-known in China and the other countries.In the new era of intense tourist competition,it is of great importance to set up tourist marketing with experience marketing as the mainbody.As to Wudang Mountains tourism,the following marketing strategies can be taken,developing theme experience marketing,designing feature recreation experience program and developing tourist souvenirs. |
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| Keywords: | experience marketing tourist strategy Wudang Mountains tourism |
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