| 湖南卫视“低龄化”策略及利弊 |
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| 引用本文： | 汪苏,胡碧潇.湖南卫视“低龄化”策略及利弊[J].郧阳师范高等专科学校学报,2011,31(6):21-25. |
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| 作者姓名： | 汪苏 胡碧潇 |
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| 作者单位： | 1. 湖南文理学院,湖南 常德,415000
2. 浙江卫视《爱情连连看》栏目,浙江杭州,310005 |
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| 摘 要： | 湖南卫视常被称为娱乐台,却少有人研究其＂低龄化＂状况.通过对湖南卫视的发展历史以及节目设置上探讨湖南卫视＂低龄化＂的表现方式和基础,并结合其他卫视的发展状况,探讨在当今环境下,电视节目的发展方向.
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| 关 键 词： | 湖南卫视 低龄化 娱乐受众定位策略 |
The Low Age Strategy of Hunan TV and the Merits and Demerits |
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| WANG-Su
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HU Bi-xiao.The Low Age Strategy of Hunan TV and the Merits and Demerits[J].Journal of Yunyang Teachers College,2011,31(6):21-25. |
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| Authors: | WANG-Su HU Bi-xiao |
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| Institution: | 1.Hunan University of Arts and Science,Changde 415000,China; 2.Zhejiang TV,Hangzhou 310005,China) |
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| Abstract: | Hunan TV has been called Entertainment TV,while few people has studied its low age tendency.This paper has studied Hunan TV＇s development and columns setting to research the expression and base of low age tendency.Combining with there TVs＇ development,this paper has also studied the future development of TV programs. |
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| Keywords: | Hunan TV low age audience orientation strategy |
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