| 媒介融合时代地市级传统媒体提升传播影响力的路径 |
| |
| 引用本文： | 陈胜华.媒介融合时代地市级传统媒体提升传播影响力的路径[J].湖南大众传媒职业技术学院学报,2014(4):36-39. |
| |
| 作者姓名： | 陈胜华 |
| |
| 作者单位： | 仰恩大学人文学院,福建泉州362014 |
| |
| 摘 要： | 提升传播影响力是媒体获得竞争优势的法宝。在媒介融合背景下,地市级传统媒体提升传播影响力的路径主要有:关注公益,传播"正能量";围绕新闻事件,制造公共话题;发挥微博平台作用,利用和经营好微博。
|
| 关 键 词： | 媒介融合 地市级传统媒体 传播影响力 |
Ways to Promote Spread of Influence of Traditional Media under the Background of Media Convergence |
| |
| CHEN Sheng-hua.Ways to Promote Spread of Influence of Traditional Media under the Background of Media Convergence[J].Hunan Mass Media Vocational Technical College(Mass Media),2014(4):36-39. |
| |
| Authors: | CHEN Sheng-hua |
| |
| Institution: | CHEN Sheng-hua (College of Humanities, Yang＇en University, Quanzhou , Fujian 362014) |
| |
| Abstract: | To improve media influence is a magic weapon to achieve competitive advantages .Under the background of media convergence , the ways to promote the spread of influence are：focusing on public welfare , spreading “positive ener-gy”;orienting news event, making public topics, making full use of micro-blog. |
| |
| Keywords: | media convergence traditional media media influence |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
