| 走出报业"泡沫"时代的《体坛周报》 |
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| 引用本文： | 谢明.走出报业"泡沫"时代的《体坛周报》[J].湖南大众传媒职业技术学院学报,2001,1(1):57-59. |
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| 作者姓名： | 谢明 |
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| 作者单位： | 湖南电视台,湖南,长沙,410001 |
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| 摘 要： | <体坛周报>的发行量稳居全国期报类发行量首位,同湖南卫视一起成为享誉全国的媒体湘军的两面大旗,其成功之道在于制造品牌媒体,构建高效的内部运行机制,对人才和科技持续进行巨大投入,使其获得不竭的动力和源泉.
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| 关 键 词： | 媒体湘军 品牌媒体 机制 |
| 文章编号： | (2001)01-0057-03 |
| 修稿时间： | 2001年10月20 |
"Sports Forum Weekly" - Having Rushed over the "Foam" Age in Newspaper Industry |
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| XIE Ming Hunan TV Station,Changsha,Hunan."Sports Forum Weekly" - Having Rushed over the "Foam" Age in Newspaper Industry[J].Hunan Mass Media Vocational Technical College(Mass Media),2001,1(1):57-59. |
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| Authors: | XIE Ming Hunan TV Station Changsha Hunan |
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| Institution: | XIE Ming Hunan TV Station,Changsha,Hunan 410001 |
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| Abstract: | The distribution volumes of "Sports Forum Weekly" have been in the first place among those of nation-wideperiodics and newspapers. "Sports Forum Weekly" together with "HNTV through Satellite" has won high reputation andbecome two great banners of "Media Hunan Champion" in the whole country. The road to success is mainly to make themedia a new brand, to formulate high-effective inner operative mechanism and to put in a large amount of investmentssuccessively on talents and science and technolgy. All this enables it to win unexhausted motive power and resources. |
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| Keywords: | Media Hunan Champion Brand Media Mechanism |
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