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报纸"新闻链接"与网络"新闻链接"研究
引用本文:文伟平.报纸"新闻链接"与网络"新闻链接"研究[J].湖南大众传媒职业技术学院学报,2005,5(4):30-32.
作者姓名:文伟平
作者单位:湖南大众传媒职业技术学院,报刊传媒系,湖南,长沙,410010
摘    要:在媒体竞争愈益激烈的今天,源于网络的“新闻链接”亦被报纸所运用,并且比网络的“超链接”更丰富、更简约、更直观。新闻链接的应用要紧紧围绕报道主题或新闻事件来展开,背景材料要真实客观、准确简明,有较强的可读性和趣味性,能够抓住受众的眼球。

关 键 词:报纸  网络  新闻链接
文章编号:1671-5454(2005)04-0030-03
修稿时间:2005年6月13日

The News Chaining of the Newspaper and That of the Network
WEN Weiping.The News Chaining of the Newspaper and That of the Network[J].Hunan Mass Media Vocational Technical College(Mass Media),2005,5(4):30-32.
Authors:WEN Weiping
Abstract:Today, the competition in the media field is fiercer and fiercer. " News chaining" coming from the network is also used by the newspaper. News chaining is more abundant, more popular and much briefer than " hyper linking ". What is " news chaining "? What characteristics does network " news chaining " have, compared with newspaper " news chaining "? What differences do the two have? " News chaining " is in using actually, and how to operate it? The present paper studies these problems.
Keywords:newspaper  network  news chaining
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