| 论传媒伦理的必要性 |
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| 引用本文： | 郑根成,潘会贤.论传媒伦理的必要性[J].湖南大众传媒职业技术学院学报,2008,8(6):41-44. |
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| 作者姓名： | 郑根成 潘会贤 |
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| 作者单位： | 浙江财经学院文学院,浙江,杭州,310018 |
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| 摘 要： | 传媒伦理不仅是传媒自身发展的必要，也是当今社会建构的必要。从大众传媒的社会伦理角色、社会转型时期道德重建的吁求以及传媒伦理缺失所引发的改造需要这三个方面都可证明传媒伦理的必要性。
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| 关 键 词： | 大众传媒 传媒伦理 必要性 道德重建 |
On the Necessity of the Media Ehics |
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| ZHENG Gen-cheng,PAN Hui-xian.On the Necessity of the Media Ehics[J].Hunan Mass Media Vocational Technical College(Mass Media),2008,8(6):41-44. |
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| Authors: | ZHENG Gen-cheng PAN Hui-xian |
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| Institution: | (College of Liberal Arts, Zhefiang College of Finance and Economics, Hangzhou, Zhejiang 310018) |
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| Abstract: | Media Ehics is not only the necessity of the self-development of the media,it is also the necessity of the construction of society.This paper proves the necessity of the media ethics in three aspects: the social ethics roles of the mass media,the requirements of the moral reconstruction in the social reforming time,and the transformation owing to the media ethics flaw. |
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| Keywords: | mass media media ethics necessity moral reconstruction |
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