| 理性看待党报发行量下降 |
| |
| 引用本文： | 温婷桢,王勇.理性看待党报发行量下降[J].湖南大众传媒职业技术学院学报,2009,9(4):67-70. |
| |
| 作者姓名： | 温婷桢 王勇 |
| |
| 作者单位： | 湘潭大学,文学与新闻学院,湖南,湘潭,411105 |
| |
| 基金项目： | 湖南省社科基金项目"新媒介环境与青少年社会化研究" |
| |
| 摘 要： | 进入新时期后，党报发行量下降已是不争的事实。但理性地观察，党报发行量下降并不会削弱党和政府的宣传力量。在媒介融合的环境下，党报应以子报发展为契机，增强市场营销意识；充分挖掘政府资源，巩固党报权威性；实现报网互动，提升党报影响力。
|
| 关 键 词： | 党报 发行量 媒介融合 |
Rational Views on Decline of Party Newspapers Circulation |
| |
| WEN Ting-zhen,WANG Yong.Rational Views on Decline of Party Newspapers Circulation[J].Hunan Mass Media Vocational Technical College(Mass Media),2009,9(4):67-70. |
| |
| Authors: | WEN Ting-zhen WANG Yong |
| |
| Institution: | College of Literature and News;Xiangtan University;Xiangtan;Hunan 411105 |
| |
| Abstract: | It's an indisputable fact that the circulation of Party newspapers has been declining since the new era began.However,from a rational point of view,the decline of Party newspapers circulation will not weaken the publicity power of the Party and government.Under the situation where media merge into each other,Party newspapers should use the development of sub-newspaper as an opportunity to enhance its sense of marketing;it should make full use of government resources in order to consolidate the authority of ... |
| |
| Keywords: | Party newspapers circulation media merging |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
