| 春节联欢晚会与其他综艺晚会之比较 |
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| 引用本文： | 李三强.春节联欢晚会与其他综艺晚会之比较[J].湖南大众传媒职业技术学院学报,2004,4(1):34-37. |
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| 作者姓名： | 李三强 |
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| 作者单位： | 北京广播学院,北京,100024 |
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| 摘 要： | 在影响力逐年下降的情况下，春节晚会要想继续生存与发展，就必须认真面对自身存在的问题，找出发展规律，校正发展方向。本文把春节晚会置于电视综艺晚会这一生态环境中，通过春节晚会与其他综艺晚会的横向比较，找出它们的“同”与“不同”之处，在此基础上总结其他综艺晚会留给春节晚会的成功启示，提出春节晚会发展过程中值得思索的几个问题。
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| 关 键 词： | 春节联欢晚会 综艺晚会 价值取向 传播效果 |
| 文章编号： | 1671-5454(2004)01-0034-04 |
| 修稿时间： | 2003年7月12日 |
A Comparative Study of the Spring Festival Evening and Common Evenings |
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| LI San-Qiang.A Comparative Study of the Spring Festival Evening and Common Evenings[J].Hunan Mass Media Vocational Technical College(Mass Media),2004,4(1):34-37. |
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| Authors: | LI San-Qiang |
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| Abstract: | For the public, the Spring Festival entertainment evening becomes less and less attractive. If it wants to survive the competition and enjoy a further development, the internal problems and defects should be promptly found out and dealt with. The present paper makes a comparative study of the Spring Festival Evening and common evenings, aiming at figuring out the similarities and the dissimilarities existing between the two kinds of evenings, pointing out some problems that need contemplating and further summarizing the enlightenments that common evenings offer us. |
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| Keywords: | Spring Festival evening entertainment program similarity and dissimilarity |
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