| 论汉字艺术在现代标志设计中的应用 |
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| 引用本文： | 王志成,张霞儿.论汉字艺术在现代标志设计中的应用[J].衡阳师范学院学报,2010,31(1):160-163. |
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| 作者姓名： | 王志成 张霞儿 |
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| 作者单位： | 1. 衡阳师范学院美术系,湖南,衡阳,421008
2. 宁波大红鹰学院人文学院,浙江,宁波,315175 |
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| 基金项目： | 衡阳师范学院科学基金青年项目(08A07) |
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| 摘 要： | 汉字以其强大的信息传达能力和艺术感染力，在中国现代标志设计应用中，已成为重要的设计元素之一。分析汉字与标志设计的共通性，探索汉字在标志设计中的艺术价值和艺术表现形式，总结汉字标志设计的艺术规律，可以深挖当今设计师的创意源泉。
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| 关 键 词： | 汉字 标志设计 设计元素 |
Application of Chinese Character Art in Modern Logo Design |
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| WANG Zhi-cheng,ZHANG Xia-er.Application of Chinese Character Art in Modern Logo Design[J].journal of Hengyang Normal University,2010,31(1):160-163. |
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| Authors: | WANG Zhi-cheng ZHANG Xia-er |
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| Institution: | 1.Art Dept;Hengyang Normal University;Hengyang Hunan 421008;2.Hunanity Department;Ning-bo Da-hong-ying University;Ningbo Zhejiang 315175;China |
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| Abstract: | Chinese character has become the important design element in Chinese modern logo design by its strong ability of information transmission and artistic appeal.This paper analyzes the harmony between Chinese character and logo design,displaying the artistic value and expression of Chinese character in logo design and summarized the art law of Chinese character logo design. |
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| Keywords: | Chinese character logo design design element |
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