| 龙岩市旅游品牌战略探讨 |
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| 引用本文： | 罗炳崇,檀小舒.龙岩市旅游品牌战略探讨[J].闽西职业技术学院学报,2010,12(1):21-25. |
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| 作者姓名： | 罗炳崇 檀小舒 |
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| 作者单位： | 1. 龙岩市旅游局,福建,龙岩,364000
2. 闽西职业技术学院旅游系,福建,龙岩,364021 |
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| 摘 要： | 实施品牌战略,是加快旅游产业发展的重要举措。通过深入分析当前龙岩旅游品牌发展的状况,进而推进资源整合,寻求打造龙岩旅游品牌的途径,提高旅游知名度和影响力,对于龙岩旅游发展战略的实施,推进旅游经济又好又快发展具有重要意义。
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| 关 键 词： | 旅游品牌 旅游知名度 旅游经济 龙岩市 |
Study on the brand strategy of tourism in Longyan city |
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| LUO Bing-chong,TAN Xiao-shu.Study on the brand strategy of tourism in Longyan city[J].Journal of Minxi Vocational and Technival College,2010,12(1):21-25. |
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| Authors: | LUO Bing-chong TAN Xiao-shu |
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| Institution: | 1.Longyan Tourism Bureau/a>;Longyan/a>;Fujian/a>;364000/a>;China/a>;2.Tourism Department/a>;Minxi Vocational and Technical College/a>;364021/a>;China |
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| Abstract: | Carrying out brand strategy is an important measure to improve the development of tourism industry.Through analyzing the current situation of brand development of Longyan tourism and advancing resource integration,it attempts to find out the way of creating Longyan tourism brand so as to promote popularity and impact of tourism,which is of important significance to the implementation of Longyan tourism development strategy and to the promotion of good and quick development of tourism economy. |
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| Keywords: | tourism brand tourism popularity tourism economy Longyan city |
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