| 困境与突围——城市形象宣传片的创新路径研究 |
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| 引用本文： | 蔡夏梦.困境与突围——城市形象宣传片的创新路径研究[J].十堰职业技术学院学报,2010,23(6):56-58. |
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| 作者姓名： | 蔡夏梦 |
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| 作者单位： | 苏州大学凤凰传媒学院,江苏苏州215123 |
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| 摘 要： | 伴随着近年来城市形象宣传片的大量制作、传播,其自身也陷入了千人一面、浮光掠影、文化内涵不足、缺乏思想精神承载的困境。本文总结了目前宣传片的现状及其主要结构类型并从宣传片创作的角度提出了精准城市定位从而确定该城市的宣传片独一无二的主题和精神内涵,以及从城市中的人物切入从而承载整个城市的内涵、宣传片的诉求要兼顾受众的地理想象等对策。
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| 关 键 词： | 城市形象宣传 信息质 USP理论 地理想象 |
Study on Innovation Paths of City Promotional Videos |
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| CAI Xia-meng.Study on Innovation Paths of City Promotional Videos[J].Journal of Shiyan Technical Institute,2010,23(6):56-58. |
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| Authors: | CAI Xia-meng |
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| Institution: | CAI Xia-meng(Phoenix Media College,Suzhou University,Suzhou 215123,China) |
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| Abstract: | In recent years,a large number of city promotional videos have been created and disseminated and at the same time some problems also have occurred.This article summarizes the current status of the city promotional videos including the videos＇ main types and puts forward that precise city positioning determines the unique theme and spirit of the films.Besides,the promotional videos should cater to people＇s geographic imagination and reveal city connotation from the viewpoint of city people. |
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| Keywords: | city promotional video information quality USP theory geographic imagination |
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