| 体验经济与我国旅游业经营管理模式 --解决我国旅游业宏观看好与微观欠佳的新思路 |
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| 引用本文： | 张青云,贾磊.体验经济与我国旅游业经营管理模式 --解决我国旅游业宏观看好与微观欠佳的新思路[J].安阳师范学院学报,2005(5):106-108. |
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| 作者姓名： | 张青云 贾磊 |
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| 作者单位： | 安阳师范学院,地理系,河南,安阳,455000 |
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| 摘 要： | 体验经济时代的来临,要求我国旅游业有新的经营管理模式,我国旅游业应努力塑造名牌和培育顾客的忠诚性,满足顾客需求,让顾客参与进来,为顾客提供体验.
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| 关 键 词： | 体验经济 旅游业 管理模式 体验经济时代 旅游业 经营管理模式 微观 Tourism Economy tourism industry going problem thinking Operation 顾客参 顾客需求 忠诚性 塑造名牌 |
| 文章编号： | 1671-5330(2005)05-0106-03 |
| 修稿时间： | 2005年7月14日 |
On the Use of Experiencing Economy in Tourism's Management and Operation --The new thinking on how to resolve the problem of macroscopic going up and the microcosmic getting worse in tourism industry |
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| ZHANG Qing-yun,GA Lei.On the Use of Experiencing Economy in Tourism''''s Management and Operation --The new thinking on how to resolve the problem of macroscopic going up and the microcosmic getting worse in tourism industry[J].Journal of Aayang Teachers College,2005(5):106-108. |
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| Authors: | ZHANG Qing-yun GA Lei |
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| Abstract: | With the coming of the experiencing economy era,the new surroundings need a suitable model of management and operation.It means the tourist company must build the brand,the loyalty of the tourists,meet the need of tourists and offer the new experience for them. |
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| Keywords: | Experiencing economy Tourism Manage model |
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