| 一部饶有社会价值的应用语言学分支学科——试谈黎运汉教授如何开创公关语言学新学科 |
| |
| 引用本文： | 郑颐寿.一部饶有社会价值的应用语言学分支学科——试谈黎运汉教授如何开创公关语言学新学科[J].毕节学院学报,2010,28(9):1-7. |
| |
| 作者姓名： | 郑颐寿 |
| |
| 作者单位： | 福建省文史研究馆,福建,福州,200083 |
| |
| 摘 要： | 以黎运汉教授《公关语言学》(第四版)的开拓性理论为阐释对象,解读其公关语言学建立的社会基础与不断完善的进程;解读公关语言学的学科定位:学科性质,研究对象,理论框架,学科体系,学科特点,研究的角度和方法进而具体解读其社会价值和社会的评价。它内容充实,体系完备;理论精辟,品位较高;切实管用,功能较高,是一部精益求精、科学性最强、理论性最高、印刷数最多、读者面最广的熔中外公关学、社会学、应用语言学、交际语言学、功能语体学、语言风格学于一炉铸就的应用语言学分支学科的精品,是一部开创性的巨著。
|
| 关 键 词： | 黎运汉 公关语言学 理论体系 社会功能 |
A Branch of Applied Linguistics Full of Social Value——Discussion on Beginning of the New Subject of Public Relation Linguistics by Professor Li Yunhan |
| |
| ZHENG Yi-shou.A Branch of Applied Linguistics Full of Social Value——Discussion on Beginning of the New Subject of Public Relation Linguistics by Professor Li Yunhan[J].Journal of Bijie University,2010,28(9):1-7. |
| |
| Authors: | ZHENG Yi-shou |
| |
| Institution: | ZHENG Yi-shou (Research Institute of Literature and History of Fujian Province,Fuzhou,Fujian350001,China) |
| |
| Abstract: | Taking the pioneering theory of Public Relation Linguistics (the fourth edition) by professor Li Yunhan as the illumination object, this article explains the establishment of social basis of public relation linguistics and its improving process. And it explains the subject location of public relation linguistics: subject nature, research object, theory framework, subject system, subject feature and research angle and method. And then, it explains the social value and evaluation in detail of this subject. Th... |
| |
| Keywords: | Li Yunhan Public Relation Linguistics Theory System Social Function |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
