| 建立良性竞争机制,振兴钦州坭兴陶产业 |
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| 引用本文： | 蒋俊贤.建立良性竞争机制,振兴钦州坭兴陶产业[J].钦州学院学报,2007,22(4):108-111. |
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| 作者姓名： | 蒋俊贤 |
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| 作者单位： | 钦州学院,政治与经济系,广西,钦州,535000 |
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| 基金项目： | 广西壮族自治区教育厅面上课题 |
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| 摘 要： | 坭兴陶产业虽然正在复兴并再度走向繁荣，但是目前整个行业仍处于一种无序竞争的状态，部分企业的竞争手段甚至具有恶性竞争的某些特征，这种状况如不能及时改变，进一步发展很可能会危及坭兴陶产业的发展壮大。必需要建立一套良性竞争机制，促进坭兴陶产业的繁荣和发展。良性竞争机制的建立，有赖于良好的法制环境的建设和政府的政策支持，有赖于坭兴陶企业转变营销观念和竞争方式，增强合作和自律意识。
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| 关 键 词： | 恶性竞争 良性竞争机制 竞合营销 行业协会 |
| 文章编号： | 1673-8314（2007）04-0108-04 |
| 修稿时间： | 2006-10-19 |
Build up a Positive Competition Mechanism, Develop the Nixing Pottery Industry of QinZhou |
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| JIANG Jun-xian.Build up a Positive Competition Mechanism, Develop the Nixing Pottery Industry of QinZhou[J].Journal of Qinzhou University,2007,22(4):108-111. |
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| Authors: | JIANG Jun-xian |
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| Institution: | Politic and Economic Department of Qinzhou University, Qinzhou 535000, China |
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| Abstract: | Although the nixing pottery industry is renewing and heading prosperous, it is still placed a kind of competitive appearance that there is no preface, the competition means of parts of business enterprises even has some characteristics of unfair competition. It is very much possible to endanger the nixing pottery industry becoming strong , if this kind of of condition is not changed in time and develops further. It is necessary to build up a set of positive competition mechanism order to promote the ni- xing pottery industry to be prosper and become stronger. The establishment of positive competition mechanism depends on the good legal system being constructed and governmental support, depends on nixing pottery business enterprise to change marketing idea and competing way, strengthen cooperation and self-discipline consciousness. |
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| Keywords: | unfair competition positive competition mechanism strong jointly owned pin industrial association |
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