| 扬州文化旅游产品的深层次开发 |
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| 引用本文： | 李芸.扬州文化旅游产品的深层次开发[J].扬州职业大学学报,2012,16(3):20-23. |
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| 作者姓名： | 李芸 |
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| 作者单位： | 扬州职业大学,江苏扬州,225009 |
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| 基金项目： | 江苏省高校哲学社会科学基金项目 |
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| 摘 要： | 随着旅游业的发展,文化旅游成为满足旅游市场需求、顺应知识经济时代趋势的必然选择。在分析扬州文化旅游产品开发存在问题的基础上,有针对性地提出扬州文化旅游产品深层次开发的对策:树立独特鲜明的旅游整体形象;加快旅游资源文化内涵的外化;加强旅游产品结构的优化;注重旅游产品深度体验开发;加强旅游商品的创新开发;大力开发娱乐休闲产品。
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| 关 键 词： | 扬州 文化旅游 文化旅游产品 深层次开发 |
In-depth Development of Cultural Tourism Products in Yangzhou |
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| LI Yun.In-depth Development of Cultural Tourism Products in Yangzhou[J].Journal of Yangzhou Polytechnic College,2012,16(3):20-23. |
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| Authors: | LI Yun |
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| Institution: | LI Yun (Yangzhou Polytechnic College, Yangzhou 225009, China) |
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| Abstract: | With the development of the tourism industry, cultural tourism has become the inevitable choice for meeting the market demand and the trend of an increasingly information-centered economy. Based on an analy- sis of current problems in the development of cultural tourism products in Yangzhou, countermeasures for the in-depth development of cultural tourism products in Yangzhou are put forward including： building unique brand image; speeding up outer manifestation of immaterial cultural content of tourism resources; optimizing the structure of cultural tourism products ; focusing on the development of products that invoke in-depth experi- ence; increasing the development effort for innovative products as well as entertainment and leisure products. |
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| Keywords: | Yangzhou cultural tourism cultural tourism products in-depth development |
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