| 扬州市玩具行业现状及其应对市场发展的策略 |
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| 引用本文： | 游文明,王宏,潘树国,赵龙祥,从曙,张煜,杨跃峰.扬州市玩具行业现状及其应对市场发展的策略[J].扬州职业大学学报,2006,10(2):28-31. |
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| 作者姓名： | 游文明 王宏 潘树国 赵龙祥 从曙 张煜 杨跃峰 |
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| 作者单位： | 1. 扬州职业大学,江苏,扬州,225009
2. 扬州市科技局,江苏,扬州,225009 |
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| 摘 要： | 玩具业是扬州的传统产业,目前已发展成为扬州市出口创汇的主要行业之一,而且面临着更多更好的发展机遇,为此,在分析扬州玩具业发展现状的基础上,指出了扬州市发展玩具业的优势与意义,并提出产业优化提升的对策。
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| 关 键 词： | 玩具业 现状 建议 |
| 文章编号： | 1008-3693（2006）02-0028-04 |
| 收稿时间： | 2006-02-19 |
| 修稿时间： | 2006年2月19日 |
On the Present Situation of Toys Industry in Yangzhou and the Corresponding Strategies of Marketing Development |
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| YOU Wen-ming, WANG Hong, PAN Shuguo, et al.On the Present Situation of Toys Industry in Yangzhou and the Corresponding Strategies of Marketing Development[J].Journal of Yangzhou Polytechnic College,2006,10(2):28-31. |
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| Authors: | YOU Wen-ming WANG Hong PAN Shuguo |
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| Abstract: | Toys-making,one of the traditional industries of Yangzhou,has now developed into a major ex- port-oriented industry,which has earned Yangzhou a lot of foreign exchange.And it's also faced with more and better opportunities in the development.Based on the analysis of the present situation of toys-making industry in Yangzhou,this paper points out the advantages and significance of developing toys-making in- dustry.Meanwhile,it comes up with the measures to promote and perfect the toys-making industry. |
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| Keywords: | toys-making industry present situation suggestions |
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