| 当代大学生消费与理财行为动因探析 |
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| 引用本文： | 韩志华,高强.当代大学生消费与理财行为动因探析[J].齐齐哈尔师范高等专科学校学报,2011(2):90-91. |
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| 作者姓名： | 韩志华 高强 |
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| 作者单位： | 齐齐哈尔师范高等专科学校,黑龙江齐齐哈尔,161005 |
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| 摘 要： | 随着经济社会的纵深发展,当代大学生作为社会特殊的消费群体,他们消费观念的塑造和培养更为突出并会直接影响大学生世界观的形成与发展,进而对他们一生的品德行为产生重要的影响。因此,关注大学生消费状况,把握大学生消费心理和行为导向,培养和提高当代大学生的理财能力——＂财商＂,在当前就成为当代大学生共同关注的课题。
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| 关 键 词： | 消费观念 消费心理 行为导向 理财 |
On University Students' Consumption and Financing |
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| HAN Zhi-hua,GAO Qiang.On University Students' Consumption and Financing[J].Journal of Qiqihar Junior Teachers‘ College,2011(2):90-91. |
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| Authors: | HAN Zhi-hua GAO Qiang |
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| Institution: | HAN Zhi-hua,GAO Qiang(Qiqihar Teachers College,Qiqihar,Heilongjiang 161005,China) |
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| Abstract: | With the development of economic society,as a special consuming group,contemporary university students' shaping and cultivation of consumption concept directly influence the establishment and development of university students' world outlook,as well as students' behavior.Paying attention to the condition of students' consumption,understanding the students' consumption psychology and behavior guiding,cultivating and improving the students' financing ability-finance wisdom have become a popular topic with whi... |
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| Keywords: | consumption concept consumption psychology behavior guiding financing |
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