| 体验经济时代下古镇文化传承与发展研究——基于旅游者体验行为的视角 |
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| 引用本文： | 李瑞,吴孟珊.体验经济时代下古镇文化传承与发展研究——基于旅游者体验行为的视角[J].昆明大学学报,2012,4(2):12-19. |
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| 作者姓名： | 李瑞 吴孟珊 |
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| 作者单位： | 北京师范大学地理学与遥感科学学院 |
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| 摘 要： | 旅游业与体验经济有着天然的对接性，旅游消费者行为特征也正发生着趋向文化体验的深刻变化。在这一背景下文化旅游地大力发展文化体验旅游并以此传承和发展旅游地文化，实现着文化旅游地经济又好又快发展。文章以贵州省贵阳市青岩古镇为研究对象，通过对旅游者体验行为的前期、中期和后期的问卷调查发现：在体验经济时代下，旅游者对古镇文化旅游的需求日益增加；旅游方式逐渐以休闲体验为主导；对古镇在体验经济时代下的文化传承和发展愿望日益强烈等。基于此，从空间结构优化、文化活动设计、文化内涵挖掘和协调持续发展四方面，针对性地提出了体验经济时代下古镇文化传承与发展的对策与建议，为古镇体验旅游与文化传承的协调发展提供了参考依据。
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| 关 键 词： | 体验经济 古镇文化 传承与发展 贵阳青岩 |
Research on the cultural heritage and development of culture ancient town under experiencing economy-- Based on the perspective of experiencing behavior of tourists |
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| Institution: | LI Rui, WU Meng- shan |
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| Abstract: | Tourism has a natural joint with experiencing economy. At the same time, the tourists＇ behavioral characteristics also rectify the profound change that is being inclining to culture experiencing. The fruitful culture attractions cater to this change and develop the cultural experiencing tourism and depend on it to inherit and develop culture vigorously in order to realize the de- velopment of economy of cultural destination well and quickly. This article takes a typical example of Qingyan ancient town, Guiy- ang, as the object of study and makes questionnaire for 360 ancient town＇ s tourists to study their behavior under the experiencing economical era and analyzes the basic behavioral characteristics of tourists in order to provide important references for the heritage and development of cultural attractions of Qingyan ancient town Guiyang, At last, this article aims at presenting four suggestions, namely optimizing spatial structure, designing cultural activities, digging out cultural connotation under the experiencing economical era and coordinating sustainable developments in order to provide references for the tourism development and cultural heritage of towns. |
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| Keywords: | experiencing economy culture of ancient town heritage and development Qingyan Guiyang |
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