| 节事旅游活动效应评价指标体系构建——以苏州国际旅游节为例 |
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| 引用本文： | 程德年,周永博,朱梅,龚静.节事旅游活动效应评价指标体系构建——以苏州国际旅游节为例[J].昆明大学学报,2014(4):58-64. |
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| 作者姓名： | 程德年 周永博 朱梅 龚静 |
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| 作者单位： | 苏州大学旅游管理系 |
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| 摘 要： | 文章采用理论分析法、频度分析法选取模糊效应评价指标,通过问卷调查和专家打分法收集数据。借助SPSS统计软件对数据进行因子分析,归纳出节事旅游活动效应评价指标体系的6大领域层：人文素养提高效应、城市经济发展效应、社会空间完善效应、文化传承创新效应、生态环境改善效应、价值持续开发效应,并建立累积线性综合评估模型。以苏州国际旅游节为实证研究案例。研究表明,所构建的评价指标体系具备应用性和可行性。
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| 关 键 词： | 节事旅游 效应评价 指标体系 苏州 |
The evaluation index system construction of tourism event effects-A case study of Suzhou international tourism festival |
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| CHENG De-nian,ZHOU Yong-bo,ZHU Mei,GONG Jing.The evaluation index system construction of tourism event effects-A case study of Suzhou international tourism festival[J].Journal of Kunming University,2014(4):58-64. |
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| Authors: | CHENG De-nian ZHOU Yong-bo ZHU Mei GONG Jing |
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| Institution: | CHENG De-nian;ZHOU Yong-bo;ZHU Mei;GONG Jing; |
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| Abstract: | This article adopts theoretical analysis and frequency analysis method to establish original effect evaluation index system. Meanwhile,by collecting relevant data through questionnaires and expert scoring method,and with the help of statistical software for data factor analysis,six evaluation of tourism event indicators have been created,that is,improvement of humanities,urban economic development,improvement of social space,cultural heritage innovation effect,improvement of the ecological environment,the value of continued development. And this article establishes the cumulative linear integrated assessment models. Taking Suzhou International Tourism Festival for example,research shows that the evaluation index system has better application and feasibility. According to the evaluation results,we provide development strategies. |
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| Keywords: | tourism event effect evaluation index system Suzhou |
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