| WTO与农产品绿色营销 |
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| 引用本文： | 王周锁.WTO与农产品绿色营销[J].杨凌职业技术学院学报,2004,3(4):25-26. |
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| 作者姓名： | 王周锁 |
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| 作者单位： | 杨凌职业技术学院,陕西,杨凌,712100 |
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| 摘 要： | 随着我国履行世贸组织协议的陆续推进．我国农业将逐步融入经济一体化的全球市场。对农业的保护政策也将逐步取消,农产品的市场竞争将日趋激烈。如何使我国的农产品在激烈竞争的市场中占有一席之地．除了我们充分利用现代网络信息技术,进行营销观念、手段的创新及开展品牌营销、网络营销外,绿色营销应成为农产品市场营销中的主要内容,本文仅从绿色营销的含义,重要性及营销策略和措施等方面,就在经济全球化时代下的农产品营销,作以简述。
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| 关 键 词： | WTO 世界贸易组织 农产品 市场营销 环境保护 |
| 文章编号： | 1671-9131(2004)04-0025-02 |
Entrance into WTO and "Green Marketing" of the Agricultural Produce |
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| WANG Zhou-suo.Entrance into WTO and "Green Marketing" of the Agricultural Produce[J].Journal of Yangling Vocational & Technical College,2004,3(4):25-26. |
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| Authors: | WANG Zhou-suo |
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| Abstract: | As the proceeding fulfillment of WTO agreement, China's agriculture will involve in the global market because of world's economic integration. Correspondently, the agricultural protection will be retracted successively, leading to keen marketing competition.To ensure China's position of agricultural produce in the competition, the modern network and information technologies should be introduced into marketing practices, the marketing tricks renewed, marketing ideas, "brand marketing" and online marketing be applied. On other hand, the "green marketing" should be the major practice of sales of agricultural products. The paper clearly elaborated the concept, important ness, marketing strategy and measures of agricultural produce on the world's economic integration. |
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| Keywords: | WTO agricultural produce marketing |
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