| 论我国中小彩电企业开拓农村市场的营销策略 |
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| 引用本文： | 张慧.论我国中小彩电企业开拓农村市场的营销策略[J].商丘职业技术学院学报,2003,2(4):23-24. |
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| 作者姓名： | 张慧 |
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| 作者单位： | 河南师范大学,经济与管理学院,河南,新乡,453002 |
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| 摘 要： | 我国彩电行业已经进入竞争激烈的成熟期,中小彩电企业面临巨大挑战,城市市场已被大品牌企业所瓜分,外资品 牌对本土家电地冲击,高端市场被大企业所占据,使得中小彩电企业迫切需要开拓潜力巨大的农村市场。企业在开拓农村市场时 必须坚持适销性,即产品、价格、销售渠道、促销、公共关系策略要适应农村市场。
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| 关 键 词： | 我国中小彩电企业 农村市场 适销性 营销策略 |
| 文章编号： | 1671-8127(2003)04-0023-02 |
| 修稿时间： | 2002年12月10 |
Marketing Strategies on Developing Rural Market by the Medium and Small Sized Color Television Enterprises in China |
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| ZHANG Hui.Marketing Strategies on Developing Rural Market by the Medium and Small Sized Color Television Enterprises in China[J].Journal of Shangqiu Vocational and Technical College,2003,2(4):23-24. |
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| Authors: | ZHANG Hui |
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| Abstract: | The color television industry in China has got into mature period. The medium and small color sized television enterprises are confronted with huge challenge because the famous large enterprises have occupied the urban market. So the medium and small sized enterprises must develop the potential rural market urgently. They should insist on adapting to the rural market in their products, price and marketing strategies etc. |
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| Keywords: | marketing strategies rural market medium and small sized color television enterprises |
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