| 陕西省高新技术产业知识产权与品牌战略分析 |
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| 引用本文： | 施蕾,李俊娴,叶普万.陕西省高新技术产业知识产权与品牌战略分析[J].延安教育学院学报,2007,21(1):15-17,35. |
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| 作者姓名： | 施蕾 李俊娴 叶普万 |
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| 作者单位： | 1. 西北大学,陕西,西安,710069
2. 西安交通大学,陕西,西安,710049 |
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| 摘 要： | 知识产权与品牌战略之间的关系,及其对高新技术产业发展具有十分重大的战略意义。文章用SW OT方法分析了陕西省高新技术产业知识产权与品牌战略发展的现状,对当前发展中的优势、劣势以及机会、威胁进行了详细分析。在此基础上,从政府、非政府以及企业的多元角度给出了促进陕西省高新技术产业知识产权与品牌战略发展的具体政策建议。
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| 关 键 词： | 高新技术产业 知识产权 品牌战略 |
| 文章编号： | 1009-3001（2007）01-0015-04 |
| 修稿时间： | 2007-02-11 |
The Analysis on the Protection of Intellectual Property Right and the Brand Strategy of High-tech Industry in Shaanxi Province |
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| SHI Lei,LI Jun-Xian,YE Pu-Wan.The Analysis on the Protection of Intellectual Property Right and the Brand Strategy of High-tech Industry in Shaanxi Province[J].Journal of Yanan College of Education,2007,21(1):15-17,35. |
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| Authors: | SHI Lei LI Jun-Xian YE Pu-Wan |
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| Abstract: | This article elaborates the relationship between the intellectual property right and the brand strategy,and its significant meaning for high-tech industry development.The article has analyzed the high-tech industry's present situation in the intellectual property and brand strategy of Shaanxi Province.Moreover,its strength,the weakness,the opportunity,as well as the threat have been analyzed in details during its developing period.Furthermore,some concrete policy suggestions for development from the government, the non-government as well as enterprise's view points have been made here. |
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| Keywords: | high-tech industry intellectual property brand strategy |
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