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美国消费社会初期的男性消费透视
引用本文:石海霞.美国消费社会初期的男性消费透视[J].重庆教育学院学报,2008,21(2):40-43.
作者姓名:石海霞
作者单位:重庆教育学院,外语系,重庆,400067
摘    要:19世纪末期。由于经济的快速发展。一个现代消费社会在美国逐步兴起与发展。消费成为美国生活方式和大众文化的重要组成部分。长期以来,人们普遍相信消费是一种女性化行为。而忽略了男性作为消费者的角色。但高涨的消费浪潮将美国男性卷入了不同层次的消费活动中。男性开始成为美国现代消费社会的一部分。随着20世纪的推进,男性消费群体的兴起逐渐获得了社会大众的普遍认同。

关 键 词:消费社会  女性消费  男性消费
文章编号:1008-6390(2008)02-0040-04
修稿时间:2007年6月8日

On male consumption in the early American Consumption Society
SHI Hai-xia.On male consumption in the early American Consumption Society[J].Journal of Chongqing College of Education,2008,21(2):40-43.
Authors:SHI Hai-xia
Institution:SHI Hai-xia(Foreign Language Department, Chongqing Education College, Chongqing 400067, China)
Abstract:In the late nineteenth century, because the economy developed rapidly, a mouern ocnsumption society gradually rose and developed in the United States. Consumption came to be the foundation of a distinct American lifestyle and popular culture. However, a man's role, as a consumer, was generally ignored by the people, who believed that consumption was a feminine phenomenon in general. In this consumer-led society, American men inevitably were drawn into the realm of consumption. As the twentieth century progressed, American men became a part of consumer society as well as women. Male consumers were gradually being accepted by the American society.
Keywords:consumption society  female consumption  male consumption
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