| 重庆抗战文化旅游资源开发的SWOT分析 |
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| 引用本文： | 叶楠,郑敬东.重庆抗战文化旅游资源开发的SWOT分析[J].重庆教育学院学报,2009,22(6):70-74. |
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| 作者姓名： | 叶楠 郑敬东 |
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| 作者单位： | 重庆工商大学,文学与新闻学院,重庆,400067 |
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| 摘 要： | 抗日战争是我国近代史上为抵御外族侵略而进行的一场悲壮而惨烈的战争。时为陪都的重庆。在反法西斯的斗争中为人类和平作出了巨大的牺牲，在国际上享有崇高声誉。在今日，抗战文化成为重庆独特而极具旅游价值的资源。本文拟用SWOT分析法，探讨重庆抗战文化旅游资源开发的优劣、机遇与挑战，以“抗战文化”促进旅游产业发展。将重庆深厚的历史文化内涵和积极的抗战精神作为展示自己、走向世界的核心价值观．以便为开发和利用其蹩源为旅游业的进一步发展提供依据。
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| 关 键 词： | 抗战文化 旅游资源开发 SWOT |
SWOT analysis of tourism resources development of Anti-Japanese War culture in Chongqing |
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| YE Nan,ZHENG Jing-dong.SWOT analysis of tourism resources development of Anti-Japanese War culture in Chongqing[J].Journal of Chongqing College of Education,2009,22(6):70-74. |
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| Authors: | YE Nan ZHENG Jing-dong |
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| Institution: | (School of Literature and Journalism, Chongqing Technology and Business University, Chongqing 400067, China) |
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| Abstract: | Anti-Japanese War is a very severe tragic and moving war for resisting foreign invasion in Chinese modem history. Chongqing, as a temporary capital of China, made great sacrifice in anti-Fascist struggle and in fighting for human piece and has great reputation in the world. Presently, Anti-Japanesc War culture has become Chongqing＇s unique and valuable tourism resources. This paper uses SWOT analysis method to discuss the advantages, disadvantages, opportunities and challenge in the tourism resources development and the possibility of using Anti-Japanese culture to promote tourism development. It also holds that Chongqing＇ s deep historic and cultural connotation and active Anti-Japanese spirit should be the core value outlook through which people in Chongqing will show themselves and be recognized by the world in order to provide the basis for the further development of tourism by resorting to tourism resources. |
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| Keywords: | SWOT |
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